Worley, Woodbery, & Melton, PA

WWM - IdentityEstd in 1979, David G Worley, CPA, PA has been a full-service Certified Public Accounting firm in Asheville handling tax, real estate, small business consulting audits and reviews. The company recently evolved into a partnership of three, and thus needed to refresh and transition its brand into Worley, Woodbery, & Melton, PA. The firm wanted to infuse a dynamic element to the brand and include the professional and entrepreneurial youth of Asheville into their clientele.

WWM - Identity - Lockups 01

During the rebranding process, we created a new identity that incorporates the names of the three partners — David Worley, Rhonda Woodbery, and Cassie Melton in a creative yet sophisticated manner. The WWM monogram combines the three initials to illustrate the firm’s emphasis on interconnectivity and partnership, both within the firm as well as with its clients.

WWM - Monogram

Similar to any traditional accounting firm branding process we carried the WWM visual identity into all its printed stationary including business cards for the partners & staff, envelope design and letterhead designs. Three versions of the WWM identity lock-ups were created to facilitate its use in a range of printed materials.

WWM - Identity - Lockups 02

WWM - Identity - Typography WWM - Identity - Colors

WWM - Business Cards WWM - Letterhead

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