Sweet Farm, located in Western Maryland, focuses on sustainability in its food production, building, and daily living. It is also the home of Sweet Farm Sauerkraut. They came to us looking for a new identity, packaging labels, collaterals and website as the farm and farm offerings were quickly growing. Our work for Sweet Farm has been a multi-phased approach, starting with the identity design, followed by label design.
Ever since the brand was launched, Sweet Farm has used the image of a rooster to represent themselves—a symbol of good luck, health, pride and honesty. Keeping the rooster image integral to their identity design, Sweet Farm wanted to provide a facelift to the overall Sweet Farm branding. The redesign brought to life a playful look that will be used across all of their marketing materials.
According to the client, “The Sweet Farm is dedicated to creating fresh and natural krauts that are as healthy as they are delicious.”
In simple words, we think they make amazing kraut!
After deciding to upgrade their packaging from plastic containers to glass jars, Sweet Farm needed new labels for each of their krauts: Curtido, Curry, Beet and Classic Kraut. The fact that each kraut has its own flavor resulted in the creation of a range of unique label designs. Each label is color coordinated by the spices and cultural background of the kraut it represents. (e.g. the Indian inspired Curry Kraut carries vibrant and rich tones of pink, blue and yellow). The hand-drawn illustrations created by one of our talented collaborators—Camille Demarinis—help in establishing the values of Sweet Farm to use fresh and organic vegetables for each kraut. Even the typography has been designed to reinstate the playful nature of the brand. Overall the various design elements help to achieve a balance between the visual and verbal language of the label design.
ODDS has done everything from label design to web design for our company in the last 2.5 years, and we have always been very pleased with the quality of their work, communication, and professionalism. We owe much of our brand growth/recognition to the amazing design work that ODDS has done for us. The labels they designed for our line of naturally fermented sauerkrauts are exactly what we were looking for, without even knowing it! Their eye-popping color and rich designs turn heads and get compliments daily. Beyond the designs, Marisa and Shantanu are excellent communicators, clearly conveying expectations, and keeping us on task during projects with helpful calls and reminder emails. They are also extremely adaptable and flexible, handling project or deadline adjustments with grace and professionalism. We could not be happier with our relationship with ODDS over the last couple of years, and we look forward to working with them into the future.
Since the business is on a rise, Sweet Farm asked us to create a generic label that could be used for any upcoming Kraut. Because as Sweet Farm likes to say, “At every meal, on every plate, there’s always room for kraut!”
We also had some fun creating this 360 degree view of the jars:
Months after designing the initial set of kraut packaging labels, we were asked to design the label for Sweet Farm’s latest favorite – Save the Bay Kraut. Save the Bay Kraut gained recognition as a Good Food Awards winner this January.