Sweet Cheeks Santa Cruz is the brain-child of baker and acrobat, Rose Calucchia. Sweet Cheeks Santa Cruz offers baked goods (cookies, cupcakes, breads and more) and not only are they incredibly delicious, but they’re also all gluten free. Rose opened this venture originally in Brooklyn, NY with bare-bones branding and website. With her move west, she decided she wanted to evolve her brand identity and website. A new identity was created, along with a website, social media branding and collaterals such as business cards, stickers and packaging labels.