Each year since 2008, the John S. and James L. Knight Foundation has asked South Florida, “What’s your best idea for the arts?” The Knight Arts Challenge is a South Florida-based initiative to draw the best and most innovative ideas out of local organizations and individuals seeking to transform the community through the arts.
In 2014, Kevin Arrow, the Art & Collection Manager at the Patricia and Phillip Frost Museum of Science was one of 47 recipients of a grant from the Knight Foundation. The grant will support a performance event series, Science Art Cinema, that is aimed at presenting 16mm motion pictures and newly commissioned films, and enhance them with live music or theater, guest speakers and multimedia presentations. Curated by Kevin Arrow, Barron Sherer (Media Archivist), and Jorge Pérez-Gallego (Frost Science Astronomer and Exhibition Developer), the Science Art Cinema intends to bring the art and science enthusiasts together under one roof. The series will culminate in a call for newly created and locally made films, in addition to a book, to which the community will be asked to contribute.
When Kevin and Jorge commissioned us to create an identity design for the Science Art Cinema series, the brief was to come up with a simple retro design with an emphasis on alternative and experimental science films presented through the use of unique 16 mm motion pictures and other legacy media in their original format. Keeping science and creativity as the central theme we used the visual of a rocket to represent the Science Arts Cinema series. Rockets are a distinct reminder of human creativity that have their roots in the science and technology of the past. The 16 mm film reels form the windows to the world of science through alternative cinema.
The Science Art Cinema visual identity system consists of a range of elements that are combined in defined relationships (lock-ups) for preferred and alternative uses.
We created a flexible identity system capable of adapting to the multiple branding needs of Science Art Cinema based on scale, layout, space-constraints, and color palette.