MountainTrue is a grassroots organization with a clear mission: to champion resilient forests, clean waters and healthy communities in Western North Carolina. To rollout their new office in High Country, MountainTrue held a kick-off event introducing High Country Regional Director and Watauga Riverkeeper, Andy Hayslip, and several new regional programs focusing on water quality monitoring, river clean-ups and advocating for sustainable transportation and land use.
As co-sponsors of the event, ODDS was invited to create the promotional materials including the event poster, postcard and web banners. To reflect the natural beauty of North Carolina’s High Country, the materials feature an illustration of the classic lower Linville Falls located in the Linville Gorge Wilderness Area. The look and feel for these promotional materials is inspired by the vintage styles of the Work Projects Administration (WPA) posters that promoted the landscapes and wildlife of America’s parks in the 1930s and 40s.