The Creative Arts program at Haywood Community College offers professional quality courses for every skill and interest level. Looking to reach a wider audience, Haywood Community College contacted ODDS to design a new identity and website.
This project has been featured on Unmatched Style.
The Creative Arts identity design concept encompasses a simple and memorable monogram (the letter “a”) within a word mark (Creative Arts). When existing by itself, the monogram presents a succinct graphic expression of the acronym for the Creative Arts at Haywood Community College placed within the contemporary architectural structure of the department. It evokes a feeling of innovativeness without being forceful.
The identity design is an embodiment of how the Creative Arts program is perceived by the community — creative, bold, simple and contemporary.
The color palette brings a fresh, contemporary feel, while reflecting on Haywood Community College’s existing color palette.
The website project was integral in highlighting the new identity while providing a platform to share information to potential and existing students. The website highlights the Creative Arts at Haywood Community College’s Professional Crafts Program and their Continuing Education classes and workshops. Website visitors can view information about each program by medium, while learning all about the Creative Arts program itself. Other features such as an area for news, events (upcoming courses), photo galleries of the programs and individual studios and faculty and staff area help showcase all the Creative Arts has to offer. An Alumni section is also built into the website, allowing past students to share their success stories.
“We could not be happier with our website created by ODDS! The site is beautiful and professional. It is easy to use and navigate, as well as containing many fun and engaging features. Our site works reflects our organization and its priorities in a succinct and modern fashion.” – Kari Rinn, Director of Creative Arts
It is important the the website is easily accessible not only through a desktop computer, but also through tablets and other mobile devices. This custom design is responsive to whatever screen size the website is being viewed on.
For more information about Creative Arts program at Haywood Community College and to view the website, visit the link below.